anabel pollan
dariel hernandez
Realtors and lenders are swimming against the current in this market. The media still holds control of buyer perception. In 2023, we had to battle the headlines of a looming market crash and declining prices, which proved untrue, and in 2024, we are battling the headlines of Fed rate cuts in the second half of 2024.
Buyers are under the misconception that waiting to buy is the smart thing to do, but as professionals, we know that waiting for lower rates is a double-edged blade. It will drive up buyer demand, competition, and prices and cause buyers to pay the above-appraised value to win their offer.
In the video above, I will illustrate how our graduated payment program will help get buyers waiting for lower rates off the fence and into the market now while they can still get a better price on the home than when rates drop.
Please make sure to see this week's market update video below ⬇ or to the right ➡ of this presentation, depending on your device.
Thanks,
Michael Ortiz
The Mortgage HUB
anabel pollan
dariel hernandez