Seller Boost Playbook
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OVERVIEW
What is the SellerBoost Program?
The Seller Boost Program is a comprehensive marketing program that offers an interest rate lock on a property listed for sale. The interest rate advertised is a below-market interest rate supported by a permanent buydown that the seller has agreed to pay.
Through the customized marketing program, the Seller and Realtor are educated on the advantages of paying for closing costs versus reducing the listing price of the home.
What is the difference between SellerBoost and a seller credit?
SellerBoost offers the Seller the ability to lock the rate for prospective buyers and protect shoppers against changing market conditions.
Why would a Seller pay for the permanent interest rate buydown?
Market conditions will drive whether a Seller is willing to pay for closing costs. Realtors and Sellers often need to be educated on the fact that reducing a listing price does not necessarily increase the number of buyers who can now afford the home. The SellerBoost approach educates them on the benefits of the seller paying for closing costs versus reducing the listing price of the home.
What is the SellerBoost Program?
The Seller Boost Program is a comprehensive marketing program that offers an interest rate lock on a property listed for sale. The interest rate advertised is a below-market interest rate supported by a permanent buydown that the seller has agreed to pay.
Through the customized marketing program, the Seller and Realtor are educated on the advantages of paying for closing costs versus reducing the listing price of the home.
What is the difference between SellerBoost and a seller credit?
SellerBoost offers the Seller the ability to lock the rate for prospective buyers and protect shoppers against changing market conditions.
Why would a Seller pay for the permanent interest rate buydown?
Market conditions will drive whether a Seller is willing to pay for closing costs. Realtors and Sellers often need to be educated on the fact that reducing a listing price does not necessarily increase the number of buyers who can now afford the home. The SellerBoost approach educates them on the benefits of the seller paying for closing costs versus reducing the listing price of the home.