Maximize your Open House Game

How to maximize your exposure and conversion at Open Houses!Open Houses are so cool because it is like a POP UP STORE for your real estate business.I love this interview between Tom Ferry and Andy Tse- Andy's Open House process is SO much more involved than what I see many in the business do. Which Open House Saturday experience would you prefer:spend 4 hours setting up and striking a basic Open house and only sometimes getting new opportunitiesspend 2 hours of prep + $150 marketing budget to increase your odds of PRODUCTIVE NEIGHBORHOOD INTERACTIONS every timeLet's get into what I've set up for my Real Estate Partners to run withSET UP - DRIVING TRAFFIC TO YOUR OPENHow to increase your exposure: CREATE YOUR FREE ACCOUNT IN THE CURB HERO PLATFORMCreate a branded microsite in the Curb Hero Platform.Use this micro site to share on social media- It puts YOU as the contact even if it is not your listing.Promote the LARGER AREA - not just the home. Get your friends to imagine making a morning out of that neighborhood, and then stopping by the Open to check it out. Tag other area businesses in your Open house promo postUse the Post card template to Mail invitations to the neighbors(pro-tip) offer a neighborhood exclusive open house for 1 hour before the published REAL OPEN HOUSEthe neighbors are overlooked champions for your Open - ask them what they like best about living in the neighborhood. They can give you a wealth of information to share with other Open House visitors.The post card template includes a QR code that will capture their phone number information, and allow you to keep them updated on the progress of the home sale: price changes, pending status, back on market, final details etc. - You will have an opportunity to become the neighborhood expert for these opt-in neighbors, and potentially become their agent in the future if you put them in you stay in touch system.POP UP - CREATE ENGAGEMENT WITH VISITORSSet your microsite to "open house sign in"Send Me your QR code in the system - and I can set you up with a re-usable acryllic stand up sign.Update your CURB HERO QR code link to "FULL SCREEN TAKEOVER" for the property you'll be hosting- you will ASSIGN the listing details to the QR code and set to OPEN HOUSE SIGN IN. This will ensure that your visitors can sign in with the QR code if they want to.The Sign-ins will send you an immediate text message - IF YOU REPLY to that text, it will ADD NOTES to their contact form.Now you have all of their actual contact information - What do we do?FOLLOW UPFollow up with every visitor with a Thank you text - SAME DAY - solicit feedback about the property - try to get a conversation startedFind out if they understand what has changed about home buying in 2024 - this is a great opportunity to add immediate value - BUYERS ARE CONFUSEDSend them a custom "real estate report card" of the neighborhood - this is totally awesome information they cannot get on their own.Recommend alternative homes for sale that have some kind of commonality - off market or pocket listings are ideal here. Offer to meet them at a home that is not open - bring your buyer service agreement to that meeting.Create a stay in touch system that expands your relevanceCURB HERO integrates with most CRM's - so lets make sure we're taking advantage of building your list.

Real Estate Data Analysis and Marketing Toolkit

We are looking for a true business partnership with the Agents we support.Review the slides above to choose which information, reports or strategies you need, and we can create them in minutes!Real Estate Report Card:Provides an overview of the current real estate market trends, including average home prices, inventory levels, and days on market. It can help prospective home buyers and sellers understand the health of the market and make informed decisions. These are great to have in an Open House!Rent vs Buy Infographics:Visual comparison of the costs associated with renting versus buying a home over time. It helps clients understand the financial implications of each option and guides them in making the best choice for their circumstances.Instant Appraisal Valuation Estimates:Offers a quick estimate of a property's value based on various factors such as location, size, and recent sales data. It helps clients get an idea of their property's worth without the need for a formal appraisal. Excellent to have on hand at a listing appointment.Bidding Over Asking Price:Analysis of recent sales data to identify trends of properties selling over their asking prices. It helps clients understand market competitiveness and confidently move into a competitive offer situation with a better handle on how much time it would take for the market to catch up with their offer price and begin to achieve true equity growth.Cost of Waiting:Illustrates the financial impact of delaying a home purchase, taking into account factors like increasing home prices and interest rates. It motivates potential buyers to act sooner rather than later.Appreciation Forecasts:Predictions of future property value appreciation based on historical data and market trends. It helps clients assess the potential return on investment for a property over time.Buying Power Illustrations:Demonstrates how changes in interest rates or loan terms can affect a buyer's purchasing power. It empowers clients to make informed decisions about their homebuying budgets.Investment Analysis Reports:Evaluates the potential returns and risks of purchasing a property for investment purposes. It includes metrics such as cap rate, cash-on-cash return, and internal rate of return to guide investment decisions.Open House Lead Gen Systems:Strategies and tools for attracting and capturing leads during open house events. It helps agents maximize the effectiveness of their open houses and convert visitors into clients.Listing Lead Gen Systems:Techniques and technologies for generating leads from property listings. It helps agents attract potential buyers or sellers interested in the properties they represent.Buy Before You Sell Strategies:Guidance on navigating the process of buying a new home before selling an existing one. It includes options such as bridge loans, contingent offers, and leaseback agreements to facilitate a smooth transition for clients.Client Database Intelligence:Leverage our cutting-edge technology to better understand who to focus your energy on, and what to say to them. Big Data is going to be tracking them for better or worse, let's make sure we are the ones to deliver the advice to these families

Buyer Preparedness in 2024

Buying a house in 2024 is not going to be easy.  The lack of inventory skews much of the negotiating power to home sellers and we are going to continue to see tight inventory, cash buyers, and multiple offers in 2024. So what can you do if you want to break through as a buyer in this type of market?In a word:  PREPAREWhat does a prepared buyer look like in 2024?We call it our “BULLETPROOF BUYER PROGRAM”⚡Pre-approved? Not good enough anymore- we need PRE-UNDERWRITTEN and ready to close in 10 days (in order to compete with cash)⚡Ready to offer “WINNING TERMS”? - YES -your agent will coach you about how to tighten up your inspection period, pre-negotiate repair thresholds, have an inspector waiting in the wings, prepare to allow for flexible possession terms etc. ⚡Ready to BID OVER LIST price? YES- if there are multiple offers you will need to be ready to write a very aggressive offer. In order to be confident in paying more than any other buyer you will need to be confident about exactly where the market is going. And have an understanding of how buyers always set the price in any market. We will arm you with an in depth market analysis, and tools to help you understand the true value of a home for you. ⚡Ready to COVER APPRAISAL GAPS? - YES we will explain how the strategic structuring of your mortgage can absorb an appraisal shortfall, and you can still close with minimal change to your financing plan.⚡Ready to TELL YOUR STORY to the listing agent and home seller with video and text? Our “Digital Offer” process will make your offer stand out, and just might be the missing piece that gets your offer over the finish line against other EXTREMELY similar alternates. What good is being this prepared if we can't properly express it to the sellers?⚡Are you ready to waive contingencies and BUY BEFORE YOU SELL? We need to take steps to unlock the equity on your current home and wipe out the monthly obligations to help you qualify for the next loan with an Equity Transition Plan. ⚡Ready to structure your buyers agent commissions? YES - The industry is changing rapidly, and not every home that is for sale will pay a full commission to your agent. We will prepare you to manage that. —----The message here is this: Do you want to write a lot of offers and get outbid by those who are better prepared? Or do you want to attack this market at the highest possible level?  Understand that if you are prepared on this level and DO NOT have to engage in a multiple offer negotiation - this level of preparedness only gives you MORE LEVERAGE as a buyer to drive the negotiation the way you want.As real estate appreciates, every week that goes by makes the eventual home you end up in more expensive. Acting DECISIVELY is key.Schedule your BULLETPROOF BUYER/2024 BUYER READINESS Consultation TODAY : CLICK HERE FOR THE SCHEDULING LINK <

Mortgage Rate BUYDOWN GUIDE

Here is the comprehensive report on the 2 types of MORTGAGE RATE BUYDOWNS you can get. I have put this together to help you make sense of the differences between the TEMPORARY and the PERMANENT mortgage rate buydowns. TL/DR: Benefits of the PERMANENT BUYDOWN: - Interest rate improvement lasts the whole duration of the loan term - Buyers QUALIFY at the lower payment - which can increase the total amount of money a borrower is allowed to access. - If interest rates end up NOT improving in months/years to come, the Permanent Rate buydown will likely provide more financial benefit. Benefits of the TEMPORARY BUYDOWN: - Buyer creates more affordability in the short term. The monthly savings can be 2x or 3x better compared to the Permanent in that temporary time frame. - The ENTIRE seller credit will go directly to the buyer (as opposed to the lender) - If interest rates DO end up improving - any remaining money in the temporary subsidy account will be applied to offsetting refinance costs. If the remaining credit EXCEEDS the refinance cost, any remaining money would be applied to principal reduction of the mortgage. Additional Detail: - Permanent Buydown Strategy is available for Jumbo, Conforming, FHA, VA, and USDA loans - Temporary Buydown Strategy is available for Conforming, FHA, VA, and USDA loans - but NOT JUMBO

Lender Level Price Adjustments EXPLAINED

Big Changes about to be implemented in how FNMA and Freddie MAC are going to price in risk. The agencies have always had specific "price tags" for different risk properties unique to each borrower - some combination of borrower CREDIT SCORE // DOWN PAYMENT // PROPERTY TYPE // AND LOAN PURPOSE would create different rate outcomes for different scenarios. Makes sense for sure! But we are going to be seeing some slightly different rates for common scenarios moving forward. This will become the new normal. Some scenarios will become LESS EXPENSIVE - and some will become MORE EXPENSIVE - I'm including a "heat map" here for quick reference. The RED areas have become more expensive, and the GREEN areas are less expensive. Some things that really STAND OUT to me on immediate review are: 1. 3% down purchase options have become less expensive across the board 2. Credit tiers have expanded to include new prices for 760-779 and 780+ 3. 2-4 unit property price adjustment has been REDUCED, and now ELIMINATED if the LTV is 60 or better 4. The INVESTOR / non-owner occupied risk adjustment has been REDUCED at the 30% down level and further reduced at 40% down 5. There is a BRAND NEW price hit for debt to income ratios above 40%

The NEO EXPERIENCE

As part of our company mission to CHANGE THE MORTGAGE INDUSTRY, we have made an investment in creating a next generation tech platform that we call the NEO EXPERIENCE! How does one access this platform, and what does it cost? The answer is: 1. There is NO COST TO USE IT, and 2. download the NEO EXPERIENCE APP at the mobile appstore of your choice. **SPECIAL NOTE** >> Once you open the app, it will ask you to provide an ACCESS CODE. - the ACCESS CODE is VALUE360 By using that code, your app will connect to the Home Ownership 360 Team for any relevant communication. Here is what the NEO Experience App gives you access to: 1. Credit Score Monitoring & Credit improvement Advice 2. Spending Tracker & Budgeting Advice 3. MORTGAGE READINESS ASSESSMENT TOOL - that will keep you in a basic state of pre-approval at all times 4. Monthly Wealth Digest reports about your real estate 5. HOME BINDER - "car fax for your home" - tracks appliances, paint colors, repairs/improvements and makes maintenance recommendations. 6. Relocation Tech - helps you forward your mail, and set up utilities with ease. 7. Our NEO "Annual Real Estate and Money Review" - Taking some time to be pro-active around your future real estate plans. Our vision for what we can offer our clients is far beyond what most expect from their lender. We intend to create an entire new service category around managed financing.